Google Ads has two main functions in digital advertising.
The first is targeting potential customers who are searching for your goods or services through Google Search or Google Shopping. These ads put your website at the top of important searches and have better reach than SEO alone.
The other is to build awareness of your brand and products by showing banner ads on websites through Google Display or video ads on YouTube. These ads can be targeted at different demographics or interest groups and are an ideal way to promote new goods or services.
An accredited Google Partner, Data and Digital Marketing are experts in Google Ads management and will work with you to refine campaigns, while optimising performance using Google's machine learning platform.
Looks at your customer's behaviour when needing your products to plan what Google advertising to use.
Develop the right messaging and images, and linking your website so Google learns what works.
Detailed monthly reports with data on your campaigns and competitors, and regular face to face meetings.
Google Ads is based on a bidding system. For Google Search and Google Shopping you bid on search terms, while with Google Display and YouTube you bid on advertising space. The business which bids the highest has their advert appear in the most prominent place.
The trick is: what you bid is not necessarily what Google charges you. If your campaigns are set up well, your advert messaging is on point, and people going to your website turn into leads, then Google discounts the bid. For spot-on campaigns, the reduction in Google fees can be as much as 50%. This means successful management not only increases the chances of a potential customer contacting you, it reduces your cost per lead, so your budget goes further.
| Original Amount | 20% Improvement | |
|---|---|---|
| Google Ads | Cost Per Click $5 Resulting in 200 visitors |
Cost Per Click $4 Resulting in 250 visitors |
| Website Conversion | Conversion Rate 10% Resulting in 20 leads |
Conversion Rate 12% Resulting in 30 leads |
David is an accredited Google Partner and has received extensive one-to-one Google training and attended Google conferences to stay up to date with latest developments.
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